Search engines are the primary method of navigation for most Internet users. Search engine optimisation is a little like a compass in the desert – always a good thing to have. If you want to be found, your visitors need directions and if the search engines can’t find you, then potential customers will more than likely find your competitors.
Search engines perform two major functions. One, crawling and building an index, and two, providing search users with a ranked list of relevant websites.
You want to be the answer to their search query.
WE CAN HELP.
three types of search
“Do” (transaction); “Know” (information); and “Go” (navigation).
When visitors use the search box, the search engines’ primary function is to answer with relevant results.
if a visitor lands on your site, will they be happy with the answer?
Sound SEO practices remain critical to optimising demand for your products or services – SEO helps search engines work out what each page is about, and how the page is relevant for users. A webpage doesn’t look the same to a search engine as it does to us and keywords improve your chances of achieving a higher ranking and getting the right kind of visitors to your site.
As certified and accredited Google Analytic Strategists, we analyse your copy, meta data and keywords to determine how well you’re positioned for search engines. Then we test, measure and analyse search engine rankings and web traffic to determine the effectiveness of your search engine visibility.
time to stop playing in the slow lane
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